Image Optimizer

compress-image

How can you optimize Images for Website Performance without losing Quality

Did you have the knowledge that optimizing your images prior to uploading to WordPress will have a huge impact on the speed of your web site?

When you start a new blog many novices upload pictures without optimizing them for the web. Large images can slow your website slower.

You can correct this by making use of optimization of images. optimizationbest practices in your daily blog routine.

The following article, we'll teach you how to optimize your images for speedier website performance, without sacrificing quality. We'll also show you automatic photo optimization plug-ins designed for WordPress that will make life easier.

Since this is a complete guide on image optimization for web We have designed an easy-to-follow table of contents:

• What's the definition of image optimization? (optimized images vs. images that aren't optimized)
• Why is image optimization important? What are the benefits?
• How to save and optimize images for web performance?
• The best image optimization tools and software
• The top Image optimization tools for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the method of saving and delivering images in the smallest file size , without compromising the quality of the image overall.

Although the procedure sounds complicated the process is actually fairly easy to do these days. You can utilize one of the many image optimization software and tools to automatically compress images by up to 80% , without any visible loss in image quality.

Here's an example that shows optimized against unoptimized image

You can observe, if optimized properly , the same image could be 75 percent smaller than the original picture without any quality loss.

How does Image Optimization work?

In simple words images optimization is achieved by using compression technology such as "Lossy" and "Lossless" that help reduce the overall size of the file, without noticeable loss of quality.

What does it mean to optimize Images?

If you've ever been given an instruction to optimize images from your WordPress hosting support or by an instrument for speed testing, then all it means is that you should reduce the size of your images by optimizing them for the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits of optimizing your photos, below are some of the best you need to know:

• Faster speed of website
• Increased SEO rankings
• Higher overall conversion rate for sales and leads
• More storage and bandwidth (which could reduce hosting costs and CDN cost)
• Faster backups of websites (also reduces the cost of backup storage)

Outside of video, images represent the next biggest weight on a web page. According to HTTP archive, images make up on average 21% of a total webpage's weight.

As we have seen that faster websites perform better in search engine results (SEO) and achieve higher conversions which is why image optimization is a requirement for each business website has to take care of should they wish to make a mark online.

Perhaps you are wondering what difference is image optimization really result in?

According to a Strangeloop study, a 1 second delay in the speed of loading your website will cost you 7 percent of sales, 11% fewer pageviews, as well as a 16% reduction in satisfaction of customers.

If these aren't enough motivations to speed up the loading time of your site and increase your traffic, you must know that search engines such as Google also give preferential SEO for faster loading sites.

By optimizing your website's images and improving your website's speed, you can increase the speed of your website as well as boost WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The most important factor in an effective Image optimization of web pages is to find the optimal balance between the most compact file size and acceptable image quality.

Three factors that play a significant influence on image optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

If you select the most appropriate combination of the three you could reduce your image's dimensions by up to 80%.

Let's take a look at each of them in greater detail.

1. Image File Format

Most website owners will agree that the three primary image formats that truly need to be considered can be described as JPEG, PNG, and GIF. Choosing the right file type plays an important role in image optimization.

To keep things simple To keep things simple, you should use JPEGs for images or photos with lots of colors. PNGs for images that are simple or when you require transparent images, and GIF for images with animation only.

For those who don't know what is the difference between each type, the image format PNG is not compressed which means it's an image of higher quality. image. The downside is that PNG file sizes are much larger.

On the other hand, JPEG is a compressed file format , which can slightly diminish image quality in order to make it much smaller file size.

The difference is that GIF is limited to 256 colors in addition to lossless compression. This makes it the ideal option in animated image.

On WPBeginner We make use of the three formats of images based on the kind of image.

2. Compression

Another thing to consider is compression, which plays a significant part with regard to optimization.

There are various types and levels of compression available. Each of the parameters will differ based upon the image compression tool you use.

Many image editing tools such as Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and others are equipped with integrated image compression features.

You can also save pictures in normal format or use a web tool like TinyPNG or JPEG Mini for easier image compression.

Although it's quite manual both methods allow you to compress images prior to uploading images to WordPress as well, which is the method we use on WPBeginner.

There are many well-known WordPress plugins, such as Optimole, EWWW Image Optimizer, and others that can automatically compress images after they are uploaded for the first time. Many novices and even huge corporations choose to use these image optimization plugins since it's simple and quick.

We'll explain more about these WordPress plugins in the coming article.

3. Image Dimensions

Normally, whenever you import photos from your phone or digital camera, it has a very high resolution and big file dimensions (height and wide).

The majority of these photos have a resolution of 300 DPI with dimensions starting from 2000 pixels up to. These high-quality photos are well-suited for desktop publishing or printing. These images are not appropriate for websites.

The reduction of file sizes to something acceptable can dramatically reduce the size of the image file. You can simply resize images with an image editing program on your computer.

For example, we optimized photos with 1.8 megabytes original size With a 300 DPI resolution, and dimensions of 4900x3200 pixels.

We went with the JPEG format for better compression. We also altered the dimensions to 1200x795 pixels. In addition, it reduced the image file size to 103KB. This is 94% smaller than the size of the original file.

If you're aware of the three most important aspects of image optimization, let's take a look at different images optimization tools for website owners.

Best ImageOptimization Tools and Programs

Like we mentioned earlier, the majority of image editing software comes including image optimization and compression settings.

Beyond the image editing software, there are a variety of useful and powerful image optimization tools that you could make use of to improve images for websites (with only several clicks).

We suggest using these tools to boost the quality of your images prior to uploading them to WordPress especially if are an expert.

This strategy helps you save some space within your WordPress hosting account, as well as guaranteeing the fastest image and the best quality since you manually go through every image.

Adobe Photoshop

Adobe Photoshop is a premium software equipped with a feature for saving images designed specifically for the web. Simply open your photo and click on"File > Save to Web" "File >> Save for Web" option.

This will open an additional dialog box. On the right, you are able to choose various image formats. In the case of JPEG format, you'll see different quality options. When you select your options it will also give you the size of the image at the bottom left.

GIMP

GIMP is a free and open source alternative to Adobe Photoshop. It can be used to boost your images' performance for use on the internet. The downside is that it's not as simple to use as some of the other options listed on this list.

In the beginning, open the image in GIMP before you can select the File > Export as option. This will show the dialog box for saving your file. Create a new name and then click on"Export Now.

Then, you will be presented with image export options. When you export JPEGs, you can select the compression rate to reduce the size of the file. Click on"export" to save your optimized file.

TinyPNG

TinyPNG is a free web application that employs a clever lossy compression method to reduce the dimensions of PNG files. All you need to do is go to their site and upload your images (simple drag and drop).

They compress the image and give you the download URL. You can utilize their sister website, TinyJPG in order to get JPEG compressing images.

There is also another extension available for Adobe Photoshop which is what we use for the image editing process as it is a blend of TinyJPG and tinyPNG inside Photoshop.

For developers, they offer an API that converts images on the fly, and for those who are new to the field, they offer a WordPress plugin that will perform the conversion for you (more on this in the future).

JPEG Mini

JPEGmini makes use of a lossless compression process that drastically reduces the size and size of images without impairing their quality of perception. It is also possible to compare the quality of your original image with the compression image.

You can access their web version for no cost or purchase the application to run on your personal computer. They also offer a premium API that will automate the process to your servers.

ImageOptim

ImageOptim is a Mac application that allows you the compression of images with no sacrificing any quality. It works by identifying the best compression parameters . It also helps in getting rid of color profiles that aren't needed.

Windows Alternate to this Trimage.

Best Image Optimization Plugins for WordPress

Our opinion is that the best method to optimize your photos is to do it prior to uploading them to WordPress. But, if you're running the site of multiple authors or you require an automatic solution you may want to consider the WordPress plugin for image compression.

Here is our list of the top WordPress photo compression plug-ins.

1. Optimole one of the most well-known plugins created by the group behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG and PNG images - plugin by TinyPNG team. The team is mentioned in the article.
4. Imagify is a plugin developed by the popular WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Utilizing any Of these WordPress image optimization plugins can help improve the speed of your website.

Final Thoughts and Best Practices for Image Optimization

If you aren't saving images that are optimized for the web, then you should begin doing this right today. It will make a huge difference to the speed of your website, and your users will thank you for it.

Furthermore, faster websites are better for SEO and you're likely to see an increase in your rankings on search engines.

Make use of this tool convert to png